How to Get More Sales on Your Shopify Store This Christmas
Last year we shared tips on how to prepare your Shopify store for Christmas. From speeding up your site to setting clear delivery cut-offs, those steps help make sure your shop is ready for the festive rush.
This year, we are building on that foundation. If your shop is already prepared, the next question is: how do you actually get more sales on Shopify this Christmas? Below we look at practical ways to boost conversions, increase order value, and make the most of the busiest shopping season of the year.
Create Clear Christmas Collections
Make it easy for customers to find what they are looking for.
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Add collections such as Gifts under £25, Luxury gifts, or Eco-friendly picks.
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Feature these collections on your homepage and in your main navigation.
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Use festive imagery and clear titles so customers can quickly choose the right section.
This simple step helps customers make faster decisions and leads to more completed orders.
Personalise Your Marketing
Generic messages can get lost in December. Personalisation helps your shop stand out.
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Segment your email list into groups such as loyal customers, last-minute buyers, or gift shoppers.
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Recommend products based on browsing history or previous orders.
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Use small touches like Perfect for Mum or An ideal gift for teens to grab attention.
Relevant messaging shows customers you understand their needs, making it easier to get more sales on Shopify this Christmas.
Increase Order Value with Bundles and Extras
Customers are often happy to spend a little more at Christmas if it feels worthwhile.
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Offer ready-made gift bundles that take the stress out of choosing.
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Add free gift wrapping or a small freebie for orders over a set amount.
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Run promotions such as Buy one, get one half price or a limited 12 Days of Christmas offer.
These extras encourage larger baskets and give customers a reason to add one more item.
Use Social Media to Drive Sales
Social media is a key place people look for Christmas inspiration.
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Share behind-the-scenes content, such as packaging orders or setting up festive displays.
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Post short videos showing gift ideas or unboxings.
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Run a simple Christmas giveaway or ask customers to share photos with a branded hashtag.
This builds trust and draws in new shoppers who might not have found your shop otherwise. It is also a cost-effective way to bring in more sales on Shopify this Christmas.
Keep Information Clear and Honest
Nothing puts customers off faster than confusion around delivery or returns.
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Display Christmas posting dates clearly across your site.
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Add reviews and customer photos to product pages to reassure buyers.
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Keep returns information simple and provide easy contact options.
Clear communication avoids frustration and keeps confidence high.
Be Ready for Increased Traffic
December always brings a rise in visitors and enquiries.
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Look back at last year’s sales to spot bestsellers and stock up.
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Test your Shopify store to make sure it can handle extra traffic.
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Update FAQs and set up quick responses to cover common Christmas questions.
Preparation reduces stress and makes sure your shop runs smoothly during peak days.
Already prepared your shop for Christmas? Here’s what to do next:
☑ Create clear gift collections like Gifts under £25 or Luxury gifts to guide customers quickly.
☑ Use banners or announcement bars to highlight Christmas delivery cut-off dates.
☑ Add seasonal reviews or customer photos to build trust with new shoppers.
Small steps like these help turn preparation into sales.
If you missed last year’s guide on getting your store ready, you
can read it here or grab the free step-by-step checklist delivered straight to your inbox. It’s designed to keep you organised and give your customers the best shopping experience.
Last year was all about getting your store ready for the festive season. This year is about turning that preparation into action. With festive collections, personalised marketing, bundles, social content, and clear information, you can win more orders and keep customers coming back.
Follow these steps to get more sales on Shopify this Christmas and start the new year with fresh momentum.