My Favourite Way to Increase Order Value on Shopify
So you’re getting £17 orders in and wishing they were £20 or more? Here’s one simple way to make that happen.
Use Complimentary Products
Complimentary products are those little extras you show customers during checkout to encourage them to add more to their basket.
Think of it like this: if someone buys a diffuser, they might also need more sticks or a refill oil. By suggesting those at just the right moment, you’re helping them complete their purchase while increasing your average order value.
These are often called cart bumps – small, relevant recommendations that appear during the checkout process.
Why It Works
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Relevant to their purchase: You’re not suggesting random items, you’re showing them something that naturally complements what they’ve already chosen.
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Customer-led upsell: Instead of you doing the selling, they simply see an option that makes sense and add it to their cart.
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Free shipping boost: If you offer free shipping at a certain spend, these little add-ons can nudge customers over the line, making them feel like they’ve got a better deal.
It’s a win-win: you make more income from the same number of customers, and they get an easier, more complete shopping experience.
How to Add Complimentary Products in Shopify
If you’re not sure where to start, apps like Selleasy (one I often recommend in my Shopify Refresh) make this process super simple.
You can also set these recommendations manually in your product pages, so items naturally pair together – like showing a matching bracelet on a necklace product page.
Upsell & Cross Sell – Selleasy
Product addons, bundle discount, related products, cart upsell, checkout & post purchase upsell.
Click here.
Shopify Search & Discovery
Help customers find the right products and sell more using Shopify’s free Search & Discovery app. Click here.
Complimentary products are a smart way to help customers upsell themselves. Instead of pushing more products in the main shop, you’re catching them at the perfect moment—right before they hit pay.
👉 Want more ideas on how to improve your Shopify store? Let’s chat.