How to Promote Your Black Friday Offer on Shopify
Black Friday is one of the biggest opportunities of the year for ecommerce brands. Shoppers are actively looking for deals, and your store can either blend into the noise or stand out and convert.
Running a discount is one thing. Knowing how to promote your Black Friday offer on Shopify is what makes the difference between a nice bump in sales and a record-breaking weekend. Here’s how to make sure your store is ready.
1. Discount Strategies That Work
Discounts are the hook that gets customers through the door, but the way you set them up matters. A blanket “10% off” is fine, but there are smarter ways to create urgency and boost basket size.
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Percentage off – Simple and effective. For example, 25% off everything or 30% off selected collections.
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Tiered discounts – Encourage bigger orders. Try “10% off £50+, 20% off £100+, 30% off £150+.”
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Bundles & free gifts – Group popular products together or add a freebie with minimum spend.
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Early access – Reward your subscribers with a 24-hour head start.
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BOGO offers – Buy one, get one 50% off, or buy two, get the third free.
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Mystery discounts / boxes – Add excitement with spin-the-wheel offers or mystery bundles.
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Limited editions – Drop a product that is only available during the sale.
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Free shipping upgrades – Offer free or express shipping for the weekend.
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Extended sales – Keep the momentum with a Cyber Monday twist or daily unlocks.
👉 Looking for more inspiration? Check out Shopify’s Black Friday Cyber Monday guide for additional ideas.
2. Countdown Timers
Nothing creates urgency like a visible clock. Countdown timers remind shoppers the deal will not last, which pushes them to act sooner.
Best places to add a countdown timer on Shopify:
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Homepage banner
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Announcement bar
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Collection pages
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Product pages (near the price or add to cart button)
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Cart drawer or cart page
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Pop-ups
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Dedicated landing pages
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Email sign-up forms
These placements work because customers see them at key decision points, nudging them to complete their purchase.
Click here to check out Shopify apps on offer (if you don’t have the section in-built in your theme.
3. Announcement Bars
Your announcement bar runs across every page, which makes it one of the most effective ways to promote your Shopify Black Friday sale. Keep it short, clear, and bold.
Examples of announcement bar text:
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“Black Friday is here – 25% off everything until midnight.”
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“⏰ Black Friday deal ends soon. Do not miss out.”
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“Black Friday special – free shipping on all orders this weekend only.”
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“Early access for subscribers – shop before everyone else.”
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“Black Friday: Spend £100, get 20% off. Spend £150, get 30% off.”
4. Hero Image Updates
Your hero image is the biggest visual cue on your Shopify store. Updating it instantly signals that something special is happening and helps customers spot your Black Friday offers.
Hero image checklist:
✔️ Clear headline like “Black Friday Sale”
✔️ The discount or deal front and centre
✔️ Urgency with dates or a countdown
✔️ Strong call to action like “Shop the Sale”
✔️ Bold visuals or seasonal graphics
This small change can completely shift the way your store feels during a key sales event.
5. Navigation Updates
Do not make customers hunt for your deals. Add a direct link to your Black Friday collection.
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Move it to the first position in your menu so it is impossible to miss.
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Highlight it with styling, such as bold, uppercase, or an accent colour.
This simple step makes your Black Friday Shopify tips even more effective by guiding customers straight to the savings.
6. Benefit-Led Headlines
Words matter just as much as design. Swap out everyday section headlines for ones that create urgency and highlight savings.
Examples:
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❌ “New In” → ✅ “Black Friday Deals Just Dropped”
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❌ “Our Favourites” → ✅ “Your Black Friday Must-Haves”
This shift in language helps create excitement and nudges shoppers to take action.
Even small tweaks can make a big difference when it comes to Shopify Black Friday marketing. From timers and banners to bold hero images and updated navigation, these updates help your offers stand out and guide shoppers straight to checkout.
👉 Want help getting your Shopify store Black Friday ready? I offer a Shopify refresh service that takes what you already have and makes it work harder for you. Get in touch today and let’s make your site ready for the busiest shopping weekend of the year.