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How to Refresh Your Ecommerce Store for a New Season the Right Way (2026 Edition)

A new season is the perfect excuse to give your online shop a fresh feel. Whether you’re preparing for spring, summer, autumn, Christmas, or a full 2026 refresh, a seasonal update helps your store feel current, organised, and easier for customers to shop.

Here’s how to refresh your ecommerce store for a new season, the right way.

Spring Imagery

1. Start with your hero banner

Your hero section sets the tone. If it still reflects last season, it instantly makes the whole site feel out of date. What to do:

  • Swap in your new seasonal lifestyle image.

  • Keep the headline short and clear.

  • Add one strong, visible CTA button.

  • Make sure it crops correctly on mobile.

You can read more about homepage updates here.

2. Create a seasonal collection that’s easy to shop

Instead of scattering seasonal products across your site, pull them into a single collection.
Examples:

  • Spring Edit

  • Summer Essentials

  • Back to School

  • Christmas Gifts 2026

  • Winter Warmers

This gives shoppers one obvious place to browse.

3. Update your navigation so seasonal items are visible

Your navigation guides your customers. When a new season arrives, update your menu so seasonal items sit near the top and are easy to tap on mobile.

What to do:

  • Move your seasonal collection into your main menu.

  • Remove outdated or irrelevant links.

  • Use simple, clear labels (no vague words like “catalogue”).

4. Refresh your product photos and lifestyle imagery

Seasonal updates don’t always need a full reshoot. Sometimes swapping a few images helps your store instantly feel new.

Ideas:

  • Add one new lifestyle photo to each key product.

  • Update your banner or collection headers with season-appropriate visuals.

  • Adjust your background colours for a subtle seasonal mood shift.

Check out Shopify’s image best practices here
AN image showing a Christmas themed image of Candles vs a standard lifestyle image of a candle

5. Update product descriptions for seasonal relevance

If your products change purpose seasonally (gifts, skincare, clothing, homeware), refresh your descriptions or add a seasonal sentence. Examples:
  • “Perfect for summer holidays…”
  • “A cosy winter essential…”
  • “A lovely Christmas gift for…”
This makes your products feel timely without rewriting every page.

6. Optimise for mobile first

Seasonal shoppers move fast. Most will be browsing from their phone. Before launching your seasonal update, check:

  • Does the banner text fit on mobile?

  • Are buttons easy to tap?

  • Are collection images the right size?

  • Does the seasonal menu item sit clearly at the top?

  • Does your checkout work flawlessly?

7. Refresh your homepage layout

A seasonal refresh isn’t only about visuals. It’s also about clarity and flow.

Make sure your homepage includes:

  • a clear hero

  • a seasonal collection

  • bestsellers

  • a brand snippet or USP section

  • reviews

  • delivery information (especially important during holiday seasons)

8. Remove out-of-date messaging and banners

Nothing breaks trust like old information.
Before your new season goes live, remove:

  • expired discounts

  • last season’s messages

  • old shipping deadlines

  • outdated announcement bar text

Check Your Apps

9. Check your apps and automations

Seasonal shifts sometimes require updating:

  • product recommendations

  • back-in-stock alerts

  • bundles

  • gift wrapping

  • pop-ups

  • email flows connected to collections

You don’t want summer recommendations showing in December.

If you want your store ready for 2026 with a clean, seasonal refresh that feels easy and effortless for your customers, You can check out my Refresh service here.

Just book a call here!